A woman with curly red hair and blue eyes working on a yellow laptop in a cozy, brick-walled room with potted plants and pink flowers in the foreground.

Get to know the brain
behind Hello, Florrie

Hi, I’m Claire!

I’m a website and UX designer who feels just as at home knitting cozy garments as I do crafting thoughtful digital experiences. With over 20 years making and selling handmade goodness, I see what it takes to make your work look, feel, and sell like you.

What I bring to your creative business

  • Experience

    With 20 year’s experience in handmade business, marketing, and web design, I create digital tools tailored specifically for makers.

  • Strategy

    With UX/UI training and years spent in the handmade world, I combine ease-of-use with visual storytelling.

  • Heart

    I believe in championing your craft as a vital, creative economy, so I approach every project with empathy, cheer, and care.

A woman with curly red hair sitting at a wooden desk, working on a computer with a pink flower vase nearby.
A brown dog with white markings on its face and paws resting on a floral-patterned surface indoors. In the background, there is a computer monitor, a vase of pink flowers, and a framed picture. A large green plant partially obscures the foreground.
A woman with curly red hair making a funny face at her laptop, which is partly visible in the foreground. The background features a brick wall, green plants, and a window letting in natural light.
A workspace with a wooden desk, open design sketches, a keyboard, and a mouse. A computer monitor displays a fashion website with a woman in black and white clothing. A pink flower arrangement is in a glass vase next to the monitor. In the background
A woman knitting with yarn balls on a wooden table, a potted plant and painting in the background.
Two brown dogs standing in snow, looking up at the camera.
Tablet displaying an online store page for a ceramic espresso cup, with product images, description, and related items, resting on a person's lap.
An Apple desktop computer on a wooden desk displays a webpage with the name Mika, a woman wearing a patterned top, and a message about an awesome business. Next to the monitor is a vase with pink flowers, a black marker, a white keyboard, and a white

Why you’ll love working with me*

  • Easy to Customize

    Make your website feel like you. Change fonts, colors, content, and layout in just a few clicks - no stress, no code.

  • Step-by-Step Video Tutorials

    No tech overwhelm here. Learn exactly how to update your site with simple, bite-sized videos that show you how to add content, images, and copy.

  • Expert Support After Launch

    You won’t be left hanging. I’ll be here with 3 weeks of email support post-launch to answer questions and keep things running smoothly.

  • Built for SEO

    Reach more of your ideal customers. Your site is designed with SEO best practices in mind, and you’ll also get curated guidance to help boost your visibility.

  • Committed to Accessibility

    Your site will start with a strong accessibility foundation, so more people can enjoy and navigate your content with ease. (And we’ll build on that together.)

  • Your Own Client Portal

    No wondering what’s next. Your personalized client portal keeps everything in one place, timelines, to-dos, sign-offs, and resources to help you feel confident managing your site long after we launch.

Why you will love working with me

  • A woman with curly red hair and blue eyes sitting in a cozy room, smiling at a yellow laptop with pink flowers in foreground, greenery and brick wall in background.

    Where do you live?

    I live in Nova Scotia, but I’m originally from Lancashire in the UK (ey up, chuck!).

  • Have you always been a Web designer?

    Nope! I’ve worked in the handmade industry for twenty years, owning two handmade businesses - one printing and sewing homewares, the other designing digital knitting patterns. In 2022 I got diagnosed with ADHD at 38 years old and it pushed me to pursue something I never dreamed possible; A career in website design!

  • Where did you study website design?

    I went back to school to study UX/UI design with Google and recieved my UX Design Specialization certificate! I then invested in both the Standout Squarespace and Standout Shopify courses from Squarestylist to ensure I could design and build beautiful, user-friendly websites for my clients to use, and their customers to visit. Plus, coding is SUPER fun!